About Effective Jewelry Display

This site was created by Larry Johnson as a service to North American independent jewelry retailers to assist them in growing their businesses through improved visual merchandising. Many retailers have little or no visual training and therefore are not aware of the substantial sales boost proper customer-centric techniques can provide.

Larry Johnson is the principal of Larry Johnson Consulting Group, based in Colleyville, Texas, a Dallas, Texas suburb. He has been continuously active in the jewelry merchandising field since 1987 when he joined Chippenhook as Chief Operating officer. He is the holder of 8 US and Chinese patents for jewelry related inventions. He is the author of “The complete guide to effective jewelry display” the best- selling and most widely read book on jewelry merchandising in history. This book has been used as a textbook by GIA for their visual merchandising classes. Larry’s Consulting firm has worked with clients worldwide.

More information can be obtained at www.LarryJohnsonConsulting.com.

Larry is a frequent speaker at industry events and a contributor for INSTORE, Southern Jewelry News, Canadian Jeweller and other publications.

Larry Can be reached at Larry@LarryJohnsonConsulting.com or (817) 980-2135.