Great idea for under $100!….It’s “What’s new?”

Posted: May 26, 2020

Jewelry stores are vibrant, organic places. There is new merchandise coming in and going out almost everyday. The kiss of death for a retailer occurs when a customer perceives a store as having “Nothing new.”

You can avoid that perception by putting a sign near your entrance listing the “new” items that have arrived in your store. For about $100 you can implement this idea. Get the parts at any Staples or Office Max-type retailer. You’ll need a white dry-erase board , a floor easel and some markers. Make a list of pieces you have recently received. See the attached image for an example.

Hint: When you sell a piece on the board, DO NOT erase it! Draw a line through the items listing. That way your customer will see the items are popular and selling. Maybe they will ask if you can order another of the Sapphire rings they missed out on.