On Displays: Setup Magic

Posted: June 18, 2013

Don’t fall into the same-old thoughtless presentation of your cases.

Setting up the showcases in a jewelry store each day before opening can easily become a mechanical effort, done without thought in a mindless sort of way. Take the stuff out of the bins, place it in the showcase more or less like it was yesterday and lock up the case before you unlock the front door. Easy enough, but is the lack of conscious thought costing you sales? Probably. Successful jewelers have an intention to their showcase layouts.