On Merchandising: The Gift of Ideas

Posted: January 22, 2014

Help your customers — and your sales — with specific gift selections.

In November, I had reason to go into the local Lowe’s home improvement store near my house. I was struck by the way the main aisle was filled with holiday gift ideas. Wooden birdhouse kits for the kids, toolboxes, saws, all kinds of items all lined up, with special signs suggesting these choices as “great gift ideas.” Price points ranged from $8 to over $100. A clueless shopper did not have to wander all around the big store looking for the right gift, Lowe’s had done that for them and identified these items as great gift ideas. Traffic around these items showed the strategy was working.